Fishing Gear › Lure › ice fishing

Berkley Gulp! Saltwater Jerk Shad Fishing Soft Bait

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive the natural and biodegradable formula out fishes live bait in head... more

Acme Tackle Kastmaster Fishing Lure Spoon Cutthroat Trout 3/8 oz.

Acme Tackle Kastmaster s fishing lure spoons produces wild action without line twist! Because of it s aerodynamic design it s the master distance caster. Catches fish from pan-sized trout to bragging-sized stripers in fresh and salt water. The... more

Rapala Original Floating Minnow 05 Fishing Lure 2 1/16oz Brown Trout

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Heddon Super Spook Jr Fishing Lure Hard bait Speckled Trout 3 1/2 in 1/2 oz

The Heddon Super Spook Jr. features the tough construction and good looks of the full-sized Super Spook in a smaller but still explosive fish catching design. Rugged line ties and hooks ensure the Super Spook Jr. will hold up to opportunistic charges... more

Rapala Jointed Shad Rap 07 Fishing Lure 2.75 7/16oz Silver Shad

Wide swimming jointed action of the Rapala Jointed Shad Rap with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing it is just too much for even the wariest fish to resist.... more

Heddon Zara Spook 3/4 oz Fishing Lure - Redhead

The Zara s legendary walk-the-dog action has been written about more than any other fishing lure. Whether fish are suspended or working the surface the distinctive action of the Zara Spooks calls them from great distances prompting explosive strikes... more

Heddon Zara Spook 3/4 oz Fishing Lure - Black Shore Minnow

The Zara s legendary walk-the-dog action has been written about more than any other fishing lure. Whether fish are suspended or working the surface the distinctive action of the Zara Spooks calls them from great distances prompting explosive strikes... more

Heddon Zara Spook Topwater SKU - 945501

The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the right size and... more

Rapala Fishing Lure SSR14OPSD Super Shad Rap Crankbait 5 1/2 1 5/8 oz

The patterns and colors offer perfect imitation of a favorite prey of fish. Whether talkin to musky maniacs or big water trollers they all have one thing in common: the great fish-catching power of the Super Shad Rap. Running depth:5 -9 more

Rapala Skitter Pop 07 Topwater Fishing Lure 2.75 1/4oz Silver

With it s unique loud popping cupped plastic lip and its balsa wood body the Rapala Skitter Pop 07 Silver top water bait creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves the results are the... more

Panther Martin PMF_6_SY Deluxe Dressed Fly Spinning Fishing Lure - Silver/Yellow - 6 (1/4 Oz)

✅ PANTHER MARTIN Dressed ✅ The dressed tail adds extra bulk and color attraction. The all silver and all gold with barrel shaped bodies are truly effective on many species of fish. more

Rapala BX Minnow 10 Fishing Lure - Blue Pearl

Rapala BX Minnow 10 Fishing LureThe BX Minnow like the BX Swimmer now give anglers the option to fish a balsa style action in the most extreme rugged conditions. Truly one-of-a-kind pieces the actions and the durability are unmatched by any other bait... more

Rapala 4 Deep Husky Jerk 10 Fishing Jerkbait Lure 3/8oz Glass Minnow

Thanks to its oversized deep diving lip the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true even when running... more

Rapala Original Floating Minnow 07 Fishing Lure 2.75 1/8oz Firetiger

The Rapala Original Floater is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way... more

Rapala Saltwater Skitter Walk Topwater Fishing Lure 4 3/8 5/8 oz Bone

Catch your favorite fish with the Rapala Saltwater Skitter Walk Lure. It has a loud internal rattle that produces rhythmic side-to-side motion and sounds like a real swimming mullet or fleeing baitfish. This lure has a painted or chrome finish. It... more

Panther Martin PMBT_6_G Nature Series Dressed Teardrop Spinners Fishing Lure - Bucktail Gold - 6 (1/4 oz)

✅ PANTHER MARTIN Nature Series Dressed ✅ Panther Martin regulars are our most popular Sonic Spinners. The extraordinary fish catching ability of these lures have been proven time after time over the 50 years we have been selling them. Each and... more

Rapala Jointed Minnow 07 Fishing Lure 2.75 1/8oz Firetiger

With a slight exaggeration of the unique Rapala baitfish in distress swimming action the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated or broken-back bait can be fished top-to-bottom. Swimming action at... more

Hurricane Fluke Mine Chartreuse/Silver Fishing Jigs

The Hurricane Fluke Mine is the bait of choice for fluke and flounder. hey feature a chrome plated chip resistant forward weight for flash and an extra-long hand tied swiveling nylon skirt to attract fish. The heavy epoxy coated thread wraps ensure... more

Matzuo 3MS-FRT Mz Shockwav Fishing Bait 1/8 Oz

The Matzuo 3MS-FRT Mz Shockwav Fishing Bait weighing 1/8 oz is a precision-engineered lure designed to create a realistic and enticing presentation in the water. With the Shockwav series Matzuo aims to provide anglers with a versatile and effective... more

Worden s Rooster Tail Inline Spinnerbait Fishing Lure 1/16 oz Rainbow Tux

Since the 1950s this original Rooster Tail has been and still is one of the most productive spinners around. This Inline Spinnerbait Fishing Lure is used to catch just about any gamefish Fresh the Rooster Tail s pulsating hackle tail and attractive... more

Berkley PowerBait Power Lizard Fishing Soft Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Rapala Jointed Minnow 05 Fishing Lure 2 1/8oz Firetiger

With a slight exaggeration of the unique Rapala baitfish in distress swimming action the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated or broken-back bait can be fished top-to-bottom. Swimming action at... more

Rapala F18V Original Floating Fishing Lure 7 11/16 oz Vampire Floating

The lure that started it all is still the number one go-to lure. Whether twitched on top as a surface bait retrieved as a shallow runner weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer the wounded... more

Berkley Power Bait Fishing Attractant Bait

Enhances ordinary lures or live bait with Power Bait scent and flavor. Features:- Enhances ordinary lures or live bait with Power Bait scent and flavor- Water-soluble liquid attractant Specifications:- Bait Scent/Flavor: Walleye- Weight 2 oz- Pack... more

Rapala X-Rap 12 Fishing Lure - Hot Head - 4 1/2 - Runs 4-8 Depth

The X-Rap® showcases an array of fish-catching techniques in one single retrieve boasting a versatile design that allows for multiple actions. With its aerodynamic shape it casts smoothly and accurately over long distances. The prominent scales and... more

Lindy Original Rig Crawler Leech Fishing Lure Rig Crawler 1/2 oz

It’s the original and it’s still the best! The Original Lindy Rig revolutionized walleye fishing and it’s still on the water every day doing what it’s done for more decades – catch walleyes. The Lindy Rig’s simplicity makes the feed-‘em... more

Acme Tackle Little Cleo Fishing Spoon Gold & Neon Red 1/8 oz.

Acme Tackle Little Cleo Fishing Lure. The unique hump-backed shape of Little Cleo results in a seductive wiggling action as the lure is drawn through the water. The illusion created is one of a fat baitfish acting in an erratic confused manner. This... more

Bass Assassin SA10300 Shad 5 Black Shad 8 Pack Fishing Lure

Shad offers a natural baitfish profile. Their long straight tail helps them dart and glide through the water with the slightest twitch of the rod and when at rest quivers enticingly like a real bait fish. Also equipped with a convenient belly hook slot... more

Luhr Jensen Krocodile 1oz Spoon Fishing Lure 3 5/16 Chrome/Green Mackerel

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach pass the near shore structure and head into the blue water. At any point in the journey you... more

Johnson™ Beetle Spin® Nickel Blade Fishing Hard Bait

Johnson™ Beetle Spin® Nickel Blade Fishing Hard Bait more

Berkley PowerBait Pre-Rigged Swim Shad Fishing Bait Bluegill 4in | 10cm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley PowerBait Power Honey Worm Fishing Bait Natural 1in | 3cm

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley PowerBait Glitter Trout Fishing Dough Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley PowerBait Attractant Attractant Fishing Bait

Enhances ordinary lures or live bait with PowerBait scent and flavor.Features:- Enhances ordinary lures or live bait with PowerBait scent and flavor- Water-soluble liquid attractant Specifications:- Bait Scent/Flavor: Bass- Weight 2 oz- Packaging: Bottle more

Arbogast Buzz Plug 1 oz Fishing Lure - Black

Totally unique Buzz Plug a near weedless floating buzzbait with built-in action. With a normal constant buzzbait retrieve the Buzz Plug waggles side-to-side in a swimming motion and when paused the nose and blade lifts out of the water and perfectly... more

Hurricane Saltwater Jig Head Chartreuse Fishing Jigs

Hurricane Saltwater Jighead 1/4 oz. White 5 PackA wise fisherman once said Good things come to those who bait. Use your bait with the Hurricane Saltwater Jigheads and you re sure to catch plenty of good things. All Hurricane Jigheads feature heavy-duty... more

Rapala Jointed Minnow 09 Fishing Lure 3.5 1/4oz Pike

With a slight exaggeration of the unique Rapala baitfish in distress swimming action the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated or broken-back bait can be fished top-to-bottom. Swimming action at... more

Berkley PowerBait Turbo Dough Trout Bait Blue Neon Fishing Dough Bait

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more