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The Sage Handbook of Social Media Marketing (Hardcover)

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the... more

Pre-Owned Kids as Customers: Handbook of Marketing to Children: A Handbook of Marketing to Children Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardcover) 076191000X 9780761910008

9780761910008. Pre-Owned: Good condition. Hard cover. 2nd ed. Language: English. Pages: 552. Sewn binding. Cloth over boards. 552 p. Association for Consumer Research. `Marketing scholars and marketing research practitioners will find this book useful.... more

Sage Handbooks: The Sage Handbook of Organization Studies (Paperback)

A decade on after it first published to international acclaim the seminal Handbook of Organization Studies has been updated to capture exciting new developments in the field. Providing a retrospective and prospective overview of organization studies... more

Pre-Owned Handbook of Marketing Analytics: Methods and Applications in Marketing Management Public (Paperback 9781789904208) by Natalie Mizik Dominique M. Hanssens

9781789904208. Pre-Owned: Good condition. Paperback. Language: English. Research Handbooks in Business and Management series. Intended for professional and scholarly audience. The Handbook of Marketing Analytics showcases analytical marketing methods... more

Pre-Owned The Mobile Marketing Handbook: A Step-By-Step Guide to Creating Dynamic Mobile Marketing Campaigns (Paperback) 0910965900 9780910965903

Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally nationally and globally--this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to... more

Pre-Owned Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar (Paperback 9781599185590) by Robert W. Bly

9781599185590. Pre-Owned: Good condition. Trade paperback. Second Edition. Pages: 324. Trade paperback (US). 324 p. Intended for professional and scholarly audience. Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing... more

Pre-Owned Marketing Campaign Handbook: Volume One: Instructions For Operating A Successful Marketing Campaign Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned Handbook of Business-to-Business Marketing (Elgar Original Reference) (Research Handbooks in Business and Management series) Paperback

9781781005361. Pre-Owned: Good condition. Paperback. Language: English. Research Handbooks in Business and Management series. Intended for professional and scholarly audience. This insightful Handbook provides a comprehensive state of the art review of... more

Handbooks in Economics Handbook of the Economics of Marketing: Volume 1 Book 1 (Hardcover)

Handbook of the Economics of Marketing Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools presenting tactics that help researchers tackle problems with a balance of intuition and... more

Pre-Owned The AMA Handbook of Marketing for the Service Industries 9780814401040 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Handbook of Customer Engagement in Tourism Marketing

Handbook of Customer Engagement in Tourism Marketing more

Marketing to Moviegoers : A Handbook of Strategies and Tactics 9780809328840 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell (Paperback 9781599186214) by Robert W Bly

9781599186214. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 324. Trade paperback (US). Glued binding. 324 p. What s Your Website s ROI? Written to help marketers-from the Fortune 1000 to small business owners and... more

The Complete Advertising and Marketing Handbook 9781566251013 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

The Marketing Plan Handbook (Edition 3) (Paperback)

Written by a marketing professor from Northwestern University s acclaimed Kellogg School of Management The Marketing Plan Handbook outlines a comprehensive step-by-step approach to crafting succinct logical and effective marketing plans that produce... more

Marketing Strategies Tactics and Techniques: A Handbook for Practitioners (Hardcover)

For professionals who feel lost in a forest of marketing and for students who need ways to organize and access what they are learning quickly this is the guide and sourcebook for you. Rogers lists and defines 1 012 marketing strategies and tactics... more

The Small Business Online Marketing Handbook : Converting Online Conversations to Offline Sales 9781118615386 Used / Pre-owned

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many however don t know where to start when it comes to online marketing.... more

The Marketing Plan Handbook 9781936572557 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Marketing Plan Handbook: Develop Big-Picture Plans for Pennies on the Dollar Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Art marketing handbook (Unknown Binding - Used) 0917232046 9780917232046

Art marketing more

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (Hardcover)

The prominent idea of sustainable development has influenced almost all disciplines changing our understanding and behavior toward sustainability. In this respect marketing has also been transforming from the sustainability point of view as emerging... more

Pre-Owned The Marketing Plan Handbook (Paperback 9781936572557) by Alexander Chernev

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-Owned The Marketing Plan Handbook 9781936572021

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top Copywriters (Paperback) 0470051248 9780470051245

Great copy is the heart and soul of the advertising business. In this practical guide legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice motivate and move customers to buy. For... more

Small Business Digital Marketing Handbook (Paperback)

The Small Business Digital Marketing Handbook is aimed at helping small-to-midsize companies better understand how to approach marketing in the digital age covering everything from strategy and planning to implementation and optimization. The book goes... more

The Network Marketing Handbook (Paperback)

They say Failing to plan is planning to fail . This workbook offers a comprehensive guide for completing a S. M. A. R. T. marketing strategy. more

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory Practice Trends and Ethics (Hardcover)

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory Practice Trends and Ethics is the first serious book in English to examine the... more

Pre-Owned Marketing and Public Relations Handbook for Museums Galleries and Heritage Attractions (Paperback) by Sue Runyard Ylva French

9780742504073. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 304. Trade paperback (US). Glued binding. 304 p. Contains: Illustrations black & white. Marketing and public relations have become central to the success of a museum... more

Pre-Owned Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing) Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Handbook of Marketing and Finance

Handbook of Marketing and Finance more

Pre-Owned How to Market a Product for Under $500: A Handbook of Multiple Exposure Marketing Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

500% Revenue Booster: The Youtube Marketing Handbook (Paperback)

YouTube marketing is one of the most powerful marketing tools of the digital age and is a must have in any modern marketing plan. YouTube offers a wide variety of resources and tools to help marketers create engaging and powerful campaigns that will... more

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (Hardcover)

An integrated approach to investigate create and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective.... more

The Routledge Handbook of Destination Marketing (Hardcover)

This book examines key contemporary marketing concepts issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches this handbook discusses cutting edge... more

Pre-owned Handbook of Sport Marketing Research Paperback by Lough Nancy L. (EDT); Sutton William A. (EDT) ISBN 1935412396 ISBN-13 9781935412397

Handbook of Sport Marketing Research more

Pre-Owned The Handbook of Integrated Sports Management Marketing and Leadership (Paperback - Used) 0759303754 9780759303751

The Handbook of Integrated Sports Management Marketing and Leadership by Frank E. Cuzzi more