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| Best Seller  | Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 207770 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 207770 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
| Best Seller  | Northland Eye-Candy Paddle Shad SKU - 572777 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 572777 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Minnow SKU - 630421 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 630421 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 698980 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 698980 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Minnow SKU - 759916 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 759916 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Minnow SKU - 859700 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 859700 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Minnow SKU - 893594 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 893594 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | $7.99 $6.65 go to store |
 | Northland Level-Head Predator Tube SKU - 361506 The Northland Level-Head Predator Trube's large pre rigged tube features an eyelet that is strategically placed further down the head of the jig to ensure that the bait always hangs horizontal to create the most natural looking presentation possible.... ... more
Northland Level-Head Predator Tube SKU - 361506 The Northland Level-Head Predator Trube's large pre rigged tube features an eyelet that is strategically placed further down the head of the jig to ensure that the bait always hangs horizontal to create the most natural looking presentation possible.... | go to store |
 | Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 735225 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and timber.... ... more
Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 735225 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and timber.... | go to store |
 | Northland Puppet Minnow SKU - 347312 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 347312 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 498290 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and timber.... ... more
Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 498290 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and timber.... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 135483 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 135483 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 647207 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 647207 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 940229 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 940229 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 373688 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 373688 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 251971 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 251971 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 345183 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 345183 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait SKU - 604265 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... ... more
Northland Reed-Runner Classic Tandem Spinnerbait SKU - 604265 The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass northern pike.The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and through... | go to store |
 | Northland Tungsten Short Shank Round Ball Jighead SKU - 171990 Northland Fishing Tackles Tungsten Short-Shank Jig uses Northlands legendary Short-Shank Fire-Ball Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water.... ... more
Northland Tungsten Short Shank Round Ball Jighead SKU - 171990 Northland Fishing Tackles Tungsten Short-Shank Jig uses Northlands legendary Short-Shank Fire-Ball Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water.... | go to store |
 | Northland Tungsten Short Shank Round Ball Jighead SKU - 418128 Northland Fishing Tackles Tungsten Short-Shank Jig uses Northlands legendary Short-Shank Fire-Ball Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water.... ... more
Northland Tungsten Short Shank Round Ball Jighead SKU - 418128 Northland Fishing Tackles Tungsten Short-Shank Jig uses Northlands legendary Short-Shank Fire-Ball Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water.... | go to store |
 | Northland Tungsten Short Shank Round Ball Jighead SKU - 597146 Northland Fishing Tackles Tungsten Short-Shank Jig uses Northlands legendary Short-Shank Fire-Ball Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water.... ... more
Northland Tungsten Short Shank Round Ball Jighead SKU - 597146 Northland Fishing Tackles Tungsten Short-Shank Jig uses Northlands legendary Short-Shank Fire-Ball Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water.... | go to store |
 | Northland Level-Head Predator Tube SKU - 373535 The Northland Level-Head Predator Trube's large pre rigged tube features an eyelet that is strategically placed further down the head of the jig to ensure that the bait always hangs horizontal to create the most natural looking presentation possible.... ... more
Northland Level-Head Predator Tube SKU - 373535 The Northland Level-Head Predator Trube's large pre rigged tube features an eyelet that is strategically placed further down the head of the jig to ensure that the bait always hangs horizontal to create the most natural looking presentation possible.... | go to store |
 | Northland Eye-Candy Minnow SKU - 360970 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 360970 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Jig Crawler SKU - 691024 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... ... more
Northland Eye-Candy Jig Crawler SKU - 691024 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... | go to store |
 | Northland Eye-Candy Nightcrawler SKU - 709559 Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatationallows the Eye-Candy Nightcrawler to move and Swim like the real thing.... ... more
Northland Eye-Candy Nightcrawler SKU - 709559 Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatationallows the Eye-Candy Nightcrawler to move and Swim like the real thing.... | go to store |
 | Northland Eye-Candy Minnow SKU - 202193 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 202193 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | $7.99 $6.65 go to store |
 | Northland Eye-Candy Minnow SKU - 323237 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 323237 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Minnow SKU - 116611 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 116611 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 265399 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 265399 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Jig Crawler SKU - 344255 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... ... more
Northland Eye-Candy Jig Crawler SKU - 344255 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 423296 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 423296 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 445289 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 445289 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 538141 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 538141 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Minnow SKU - 672747 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 672747 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Paddle Shad SKU - 725133 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad SKU - 725133 Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressivelyor slowly dragged across the... | go to store |
 | Northland Eye-Candy Minnow SKU - 779237 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
Northland Eye-Candy Minnow SKU - 779237 It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Jig Crawler SKU - 965571 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... ... more
Northland Eye-Candy Jig Crawler SKU - 965571 Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2 worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... | go to store |
 | Northland Smeltinator Underspin Jighead SKU - 369280 The premium components of the Northland Smeltinator is really what makes this jighead stand out from others. It features a sticky sharp, strong Gamakatsu hook, which by popular demand is a staple in the bass fishing tournament scene. Lifelike 3D... ... more
Northland Smeltinator Underspin Jighead SKU - 369280 The premium components of the Northland Smeltinator is really what makes this jighead stand out from others. It features a sticky sharp, strong Gamakatsu hook, which by popular demand is a staple in the bass fishing tournament scene. Lifelike 3D... | go to store |
 | Northland Smeltinator Underspin Jighead SKU - 544753 The premium components of the Northland Smeltinator is really what makes this jighead stand out from others. It features a sticky sharp, strong Gamakatsu hook, which by popular demand is a staple in the bass fishing tournament scene. Lifelike 3D... ... more
Northland Smeltinator Underspin Jighead SKU - 544753 The premium components of the Northland Smeltinator is really what makes this jighead stand out from others. It features a sticky sharp, strong Gamakatsu hook, which by popular demand is a staple in the bass fishing tournament scene. Lifelike 3D... | go to store |
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